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广告的好处
作者:春泥博客 日期:2008-8-23 8:57:1
（文章来源：春泥博客）这是一篇关于广告的文章，写的有理有据，简单翻译一下，与大家分享。英文原文出自某一年的考试试卷，中文翻译由春泥博客翻译。
现在似乎广告无处不在，街道两旁的广告板，无处不在的小传单，网络广告，手机广告，甚至我惊奇的发现，信封上也有了Yahoo的广告。
Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices.
据我所知，花钱做广告时间很普遍的事。做广告促使商品以合理的价格快速销售，以此建立了一个稳定的国内市场，同时也使商品以有利的价格出口成为可能。
By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment.
其一，通过致力于创新，广告极大的提高了生活质量。其二，通过增大商品需求，广告也增大了对劳动力的需求，这就缓解了就业问题。
It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.
广告降低了许多服务的成本：报纸上没了广告，其价格回答到现在的两倍；电视没有了广告，我们必须支付双倍的电视版权费；公交车没有了广告，我们出行费用会增加很多。
And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.
但是最重要的是，广告保证了商品物有所值。国会已经有27个法律规范广告行为，并且正常的广告不敢去宣传一种质量劣于广告描述的商品。虚假广告可能会在短时间内欺骗消费者，但这种情况不会长时间发生。因为公众不会再次购买劣质的产品。如果你看到一个商品经常打广告，那么这就证明这个商品的确有它广告中选产的功用。
Advertising does more for the good of the public than any other force I can think of.
我的确想不出一个和广告一样对大众有利的。
There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.
我还要说明一点。最近，一个著名电视机品牌声称他们反对广告，因为广告并不是“告诉你”商品的信息，而是“劝你去买”。他说出了广告的不同，广告当然是“劝”。
If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.
如果广告只有产品说明，那么广告就没法让人们去买东西，因为挑选不同颜色的裙子也使带有说服性质的。广告也会变得索然无味，没有人会关注。这也许就是那个著名电视品牌想要看到的。
原文链接：http://www.shiyimin.com.cn/post/advertising_benifit_you.html
现在似乎广告无处不在，街道两旁的广告板，无处不在的小传单，网络广告，手机广告，甚至我惊奇的发现，信封上也有了Yahoo的广告。
Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices.
据我所知，花钱做广告时间很普遍的事。做广告促使商品以合理的价格快速销售，以此建立了一个稳定的国内市场，同时也使商品以有利的价格出口成为可能。
By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment.
其一，通过致力于创新，广告极大的提高了生活质量。其二，通过增大商品需求，广告也增大了对劳动力的需求，这就缓解了就业问题。
It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.
广告降低了许多服务的成本：报纸上没了广告，其价格回答到现在的两倍；电视没有了广告，我们必须支付双倍的电视版权费；公交车没有了广告，我们出行费用会增加很多。
And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.
但是最重要的是，广告保证了商品物有所值。国会已经有27个法律规范广告行为，并且正常的广告不敢去宣传一种质量劣于广告描述的商品。虚假广告可能会在短时间内欺骗消费者，但这种情况不会长时间发生。因为公众不会再次购买劣质的产品。如果你看到一个商品经常打广告，那么这就证明这个商品的确有它广告中选产的功用。
Advertising does more for the good of the public than any other force I can think of.
我的确想不出一个和广告一样对大众有利的。
There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.
我还要说明一点。最近，一个著名电视机品牌声称他们反对广告，因为广告并不是“告诉你”商品的信息，而是“劝你去买”。他说出了广告的不同，广告当然是“劝”。
If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.
如果广告只有产品说明，那么广告就没法让人们去买东西，因为挑选不同颜色的裙子也使带有说服性质的。广告也会变得索然无味，没有人会关注。这也许就是那个著名电视品牌想要看到的。
原文链接：http://www.shiyimin.com.cn/post/advertising_benifit_you.html
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zylew
[2008-8-23 12:52:17]
zylew
[2008-8-23 12:52:17]
来看看了~~
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